You can see a plethora of products launching every day. From cosmetics to home appliances and electronic gadgets – there are various products from different companies that try to appeal to customers through effective marketing.
However, no matter how great your marketing strategies are, the sale rate of your product depends on how genuine and useful it is to the people.
So, what makes a product successful? And why do you see a lot of products not filling the shelves in the shops though they are extensively marketed? Below are the points that can enlighten you.
Having unique and upgraded features
When an electronic product is launched, the companies try to attract customers by stating the unique and upgraded features. When the product includes the latest and useful features, customers are more likely to buy it though the price is a little bit high.
On the other hand, when the product has the same old features with no chance of upgrade in the future, then people think it’s not best to invest in such products.
Strong, consistent messaging
Marketing is a strong sales component when the product is of high quality and has more functionality for the users.
On the flip side, if your product is wonderful but you are not using strong and consistent marketing to advertise it – then people may not be aware of your product. When your product doesn’t reach a wide range of people, then it can affect the sale of the product.
Make use of marketing strategies and social media to advertise your product. You can use apps like Instagram and Pinterest to reach a larger online audience.
Also, product packaging plays a vital role in attracting customers to take a look at your products. See that your packaging is eye-catching and represents the values of your business. Use custom labels and stickers to enhance the packaging quality and appeal.
Explainability
The product you are about to launch should easily reach people in terms of understanding. Customers should immediately get what the product is and why they should buy it. If people recognise the need for your product, then the sale rate of the launched item will be consistently growing. It makes people anticipate the next products that you will launch and the current successful item will be like a kick start for it.
Simplicity
Perhaps the product you launched is a hit, but if you fail to meet the growing demand of it, then it can be a failure ultimately. The manufacturing process of the product should be simple so that you are continuously supplying it to the people needing or wanting your item.
Talk to your designing and manufacturing team on how to optimise the making process of your product so that it reaches fast to the consumers.
Multifunctionality
The product you launched must be multi-functional, which means, consumers should be able to use it for more than one need.
It not only gives you an edge over your competitors but the sale rate of your product will increase at a consistent rate. If your product is not multi-functional, then your competitor might launch a similar product but with more functions, which means, people will soon forget about your product leading to its failure.
Product experience
This is what makes your product hit or flop. The experience that your consumers are having with your product determines the sale rate of the launched item.
Customers should be satisfied with your product and should meet their exact needs. To make it happen, you can take feedback from consumers of previously launched items. Stay in touch with your consumers through social media and post surveys of your product about how they feel and what can make the product better.
Doing this will help you retain your customers even though your product fails. Because you are working in the interest of customers and you can rectify your errors while manufacturing your next product.
You cannot say the success of the product until it’s launched and you see consistent sales of it. To make it happen, you have to take care while manufacturing the product and ensure you have the best marketing strategies. And considering the customer’s feedback on your previous products will help you not to repeat any mistakes that you might have made.
