Most buyers and sellers contact a real estate agent or broker to buy or sell their properties. They search only for the best one or two real estate agents in the city and proceed with their dealings. It means that you need to have a solid grasp of the field so that you can attract as many clients as possible.
That’s why having a strong digital presence in your real estate profile is important. Not having it means it becomes difficult for people to find you.
Though you are proficient in real estate, establish a digital presence so that you can work with potential and authentic clients. Here are some ways to develop your online profile.
- Organise your online presence
Start creating a professional website that states about you and your work. The site should be both aesthetic and functional. For instance, people who look at your site should feel pleasant to read what is there. It should also consist of interactive mediums so that they can connect with you.
Create a blog and update the latest news and information that you collect in the real estate field. Create content optimised for SEO. Add links that direct to your website where people can find all the information about your agency.
Also, take advantage of social media and create profiles on popular social media sites like Facebook, Twitter, and Instagram. Post regularly and always provide a simple way to contact you by providing links to your website and blog.
- Hire a professional real estate photographer
People like to browse your posted properties before they decide to contact you. The postings that are on your website should have the best images so that people would be impressed by the properties. Low-quality or blurred images are not only unappealing but they might also show your unprofessionalism.
That’s why hire a real estate photographer for professional photos and staging. Clean the property, take high-resolution images and post them on your website so that you have a high chance of potential people contacting you.
- Take advantage of video sharing and virtual walkthroughs
Virtual walkthroughs through the properties give people a glimpse of the house they are going to buy, letting them imagine what it would be like to live there. It also saves you the money of physically staging the property. Studies also show that online staged properties have more selling rate than unstaged homes.
You can also take a video and post them on your website so that people can properly imagine the interiors and exteriors of the house.
Doing online staging gives you an edge over other real estate agents who still use traditional methods of showing their properties.
- Get email marketing right
Real estate marketing is not complete without email marketing. You can use your professional email account to send a newsletter consisting of a roundup of your blog and contacts of new properties. You can also include videos, images, and other information about the properties in the email newsletter.
You can create urgency and curiosity in the email by adding attractive subjects and headlines.
- Build a system for referrals
Many people go for referrals when they want to do business that involves huge investments. They ask close friends, families, relatives, etc., about the best real estate agents.
So having a good system for referrals is important to attract potential clients.
When a buyer buys a property from you, the relationship shouldn’t end there. You can contact them later via email asking how they are liking their new property and asking to suggest your name if any friend or family is looking to buy the property. This way you can spread your name so that people come looking for you.
Conclusion
This is a modern and digital era where most of the work is done via the Internet and smartphones. It’s also become an easy way to search for real estate agencies or agents. So, if you don’t have a strong online presence, it’s time to look into it and make yourself known on the internet so that you are thriving in the competitive world.
