Whether you want to contact your customers or vice versa, today’s digital presence has made communication simple and effective.
According to Deloitte research, one-third of US customers are overwhelmed by digital channels? The reason could be anything, there are some people who still like to get mails and that is why you should not rule out the option of direct mail outs when it comes to marketing your services and products.
How effective is direct mail marketing and why is it effective?
- People like to get mail
Nowadays even the youngest generation likes to get direct mail. As per USPS, 72% of the Gen Z surveyees are excited to get physical mail and 71% of Gen X feel that physical mail feels more personal. 38% of those surveyors like to visit the website and they would like to take action only after receiving the direct mail.
The research shows that getting direct mail is more personal than digital communication. It shows more effort by the companies in telling their products to customers. Physical mail is seen by millennials as more trustworthy.
- Gets a better response rate
People are generally more welcoming of physical mail leading to higher response rates. Your customers are likely to contact you because direct mail feels more important than just email communication. According to statistics, 62% of direct mail customers are more likely to react and take action.
- More suitable for account-based marketing
Direct mail marketing is suitable for businesses that do account-based marketing. The marketing team creates more personalised experiences for valuable accounts. One such thing is physical mail.
Through direct mail, you can see an increased response rate and it doesn’t need initial permission for GDPR compliance. If you are not able to connect through email, then you can do it with direct mail which seems more promising.
- Reach more customers at a time
Statistics show that the young generation is still living with their parents for various reasons. Ages between 25 and 34 share their house with their parents, so if you send a single copy of the mail, it can reach more people at a single point. You can target more audiences with one single direct mail.
Moreover, people who receive direct mail are more likely to read it on the same day and are more likely to take action.
How you can integrate it into your strategy?
Now that you have seen enough benefits of direct mailing, let’s see how you can integrate it into your strategy:
- Use visually appealing envelopes
In direct mailing, you have to think about the shape, size and colours of envelopes. You should also create the perfect size so that you don’t have to bear more shipping costs. The design should appeal to the audience so that they take more interest in opening and reading your mail. Contact envelope manufacturers on different kinds of textures and finishes of envelopes to make an informed decision.
- Design envelopes with your target audience in mind
In direct mailing, you have to be careful about the target audience. It should be more detailed than your usual customers. Filter down your customers and take proper care in sending them direct mail so that you are getting more sales from trusted and valued customers.
- Have an irresistible offer and an upfront CTA
Customers should be able to catch whatever offers your business is having with an upfront CTA. Design your envelope in a way that it’s irresistible to take action. Make use of your design team and ensure to create an attractive envelope.
- Direct recipients to your digital channels
Some readers might still want to contact you through digital channels after reading the physical mail. So, always ensure to direct your readers to your digital platforms like websites, email, and social media profiles.
Conclusion:
In the digital world, everyone feels special to receive physical mail. So, don’t underestimate the power of direct mailing and start marketing physical mail to a more specified audience. You can see the sale rate rising and you can attract more valued customers.
